2020 · Own label · product lead
Endless Colonies: Idle Tycoon
Idle space manager · iOS and Android
620K+downloads
52%D1
23%D7
42 mindaily play
114%D7 ROAS
I took over the product in 2021. We stopped spending when CPIs went up and ROAS came down.
Shipped
Six games on the stores. The last two came out of our agent pipeline.
2022 · Own label · launch
Your Balls: Basketball Game
Sports PvP · iOS and Android
350K+downloads
45%D1
25%D7
36 mindaily play
110%D7 ROAS
Launched it as product lead. We stopped when ROAS went negative at scale.
2024 · Own label · head of studio
Match & Derby: Blast Race PvP
Live multiplayer puzzle racing · iOS and Android
120K+downloads
46%D1
17%D7
34 mindaily play
64%IAP share
18%D7 ROAS
Those numbers came before any meta layer. We paused it to go all in on AI-built puzzles.
2024 · Publisher deal · CasualMatic
Word Busters: Blast Puzzle
Word puzzle · Android
I ran the deal with CasualMatic. It's live on Google Play.
Sep 2026 · AI-built
Picto Pop Slide Puzzle
Hybrid-casual puzzle · Google Play
Built by our agent pipeline: an HTML prototype first, then an Android build.
Sep 2026 · AI-built
Drop Blocks Puzzle 2048
Hybrid-casual puzzle · Google Play
Same pipeline, same route. The Unity version comes later as an update.